Assignment Goal: To obtain information in regards to the response comparison between internet video advertising and TV commercials on businesses and organizations.
Participant Obligation: The business agrees that in exchange for free digital video commercial production and free airing of the commercials (3000 targeted impressions) on the internet as part of this assignment, the participating business will log their results in the article form provided after the net commercials have aired. We ask the business to set up a method of polling customers to the best of their ability. This is the only obligation.
Lead Journalist Assigned
Samuel Waters
(With AMD News Subsidiaries since 1998)
Bio Summary:
War Correspondent: 1992-2004
Newspaper, radio and magazine journalist for over 20 years
Assisting Journalists: Devon McCollum, Sandy Stuart, Andrew Fletcher
Article outlet: National Wire Release
Over 2300 newsrooms and publications
Samuel Waters
Participant Receives the following in exchange for the results form:
1.) Full Scripting: A professional TV commercial director will be scripting your TV commercial for your business. You can supply the script as you know your business better than we do, but we are here to create it from scratch if you wish
2.) Dynamic, moving text - We can stylize your message to add flare and motion to catch the eye.
3.) Professional motion stills or full video: (if supplied by customer) - AMD will produce a motion still commercial of a previous print ad you have done in the past, or utilize pictures and motion text from our vast library of content to create a new commercial for you from scratch. You may supply us with a full motion video that can be incorporated as well.
4.) Music: Quality stereo or Dolby 5.1 soundtrack for maximum impact. If you have a preference of genre we will be happy to accommodate. You can choose to have no music at all and just the voice-over message.
5.) Video Proofing: a Windows-friendly video preview copy of your complete ad and 1 Broadcast version delivered to the network, station, or cable TV system for airing. You can make up to 4 changes.
*Does not include voiceover or ownership of the commercial.
Level-1 (15 Sec)
Level-1 (15 Sec)
Level-2 (15 Sec)
Level-2 (30 Sec)
Should Level 2 Option purchase rights apply, all normal AMD client commercial extras are included:
*Level 2 -Business has the option to upgrade the production quality and ownership to level 2 commercial for no charge - only the purchase of voiceover rights to the commercial for unlimited play by owners (on either internet and TV) for normal rights rate would apply. -$189. Business understands that this is not in any way a requirement for this assignment.
Extras Included with Level 2
1.) Full Voiceover Scripting: A professional TV commercial director will be scripting your TV commercial for your business. You can supply the script as you know your business better than we do, but we are here to create it from scratch if you wish.
2.) Professional voiceover narration: A professional voiceover actor will vocalizing the scripting the director laid out on storyboards for your TV commercial. There are some of the same professional actors we use for our large fortune 500 clients. *Some constraints apply. No celebrities are available.
3.) You keep your commercial for life: AMD will supply you with the final commercial in a digital format so that you may utilize for your final production on any network or in any fashion you wish. Unlimited amount of airings with no additional royalty fees.
4.) Your commercial can be embedded: We will provide you with the embedding code so that your webmaster can embed the commercial into your website. We will also provide a direct link to the YouTube video if you would like to just link it instead of embedding it. Customers can now see your commercial at any time.
5.) Full broadcast ready: The final commercial will be ready for broadcast on any internet program, cable or broadcast TV network. We will take care of sending to them for you.
6.) Your commercial will be posted: on YouTube with SEO tabs and keywords. This gets your business commercial up in the rankings, and many times on the front page of Google and other large search engines because YouTube is a large preferred content provider and search engines rank videos much higher than regular sites.
7.) Lifetime Storage in all Formats: We store your commercial in all formats for life, so anytime you need it for any project or airing compatibility needs, AMD will convert and send for you, even if you choose not to utilize our media buying department.
Part 2: Internet Commercial Spots
3000 Internet Commercials: for this assignment AMD will be airing your commercials in the WebAdz hyper-targeted internet program.
Pre-ROll Explanation
The digital distribution program network delivers the marketing message across premium online commercial inventory on the largest cross platform system. Computers, Cell, The high Android™ and iOSdevices, set-topboxes, game consoles, and more.
- 20 Sec skip ad buttons: All spots have the ability to be skipped at 20 seconds, but you do not get deducted an impression. ONLY IF your full 30 second spot is watched is there an impression deducted as a "view".
- Hyper Targeting: AMD WebAdz can target the perfect geographic area and the perfect customer demographics by type of site, and search histories in some cases, utilizing the most accurate data with 100 data points per second. Most ads have to be purchased site by site or in a blast hoping someone in the area that happens to fall in your perfect customer's demographic watches the commercial. No hoping here.
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Only Cross platform system in the marketplace: Computers, Cell, The high Android™ and iOSdevices, set-topboxes, game consoles, and more. No other system delivers to more platforms.
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Customers click through to your site: When potential customers click a banner that is right next to the video that links to your website or link of your choice so that they can directly find out more informational your products and services.
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Click through and commercial viewing report: At the end of your commercial run we provide you with a click through viewing report. See example below - click arrow on right below>>>
Part:3: Log Your Results
After your commercial impressions are expended (3-4 weeks) please fill out the survey form.
Results Logging for Project7148 - Assignment 76548365840
Level - 1 Normal
Images, music and on screen text - You remain article interviewee - no voiceover or ownership of spot
1. Your assignment desk rep will schedule a call with you to go over the procedure and timing according to the progress of the reporters schedule. Entry form is blue arrow to your left. Please wait for the welcome email below unless otherwise specified by AMD Rep.
2. A "Welcome" email will be sent with full details on production and other procedures. Full demographics form: CLICK HERE (must have code)
Level - 2 (optional)
Images, voiceover, music and on screen text - additional AMD Client benefits listed above - Ownership with unlimited voiceover rights
1. Your assignment desk rep will schedule a call with you to go over the procedure and timing according to the progress of the reporters schedule.ENTRY FORM
2. A welcome email will be sent with full details on production and other procedures. Full demographics form:CLICK HERE (must have code)