Media News

• The Rules Behind the Retention Offer
  On Aug. 19, the Federal Trade Commission released a proposed enforcement policy statement on personalized pricing. It says that "Where consumers reasonably expect that prices for a product or service will not vary based on their personal data," a business should "clearly and conspicuously disclose not just that the price is personalized" but also the […]
• CTV?s Attribution Problem Starts With the Audience
  Targeting and measurement are often managed as separate workstreams. Media teams choose whom to reach, platforms report what happened after exposure, and attribution assigns credit. Together, those steps can produce a persuasive account of performance without answering the question that matters most under budget scrutiny: Did the campaign create a sale that would not have […]
• The Cloud Took Over Broadcast Production. Here's What Still Belongs On-Prem.
  Switching, graphics, replay and multiviewing that once required a rack room now run on cloud instances that spin up for an event and disappear afterward. That raises a fair question: What is left on-premises, and why?
• Reading a Codec Patent Claim Against Your Own Streaming Stack
  What a claim chart needs from your encoder, packager and player before anyone can call it infringement
• What Advertisers Can Gain from the NFL?s Fragmented Season
  Long gone are the days of "are the 49ers on CBS or Fox this week?" Now, figuring out where your team is playing on any given Sunday means checking against one of nine different platforms that will carry NFL games this season: CBS, FOX, ESPN, ABC, NBC, Peacock, Prime Video, Netflix, and NFL Network. This […]
• Choice Matters: What Comes Next in the C-Band Clearing
  The next phase of the C-band transition is about choice and execution. The FCC is defining the relocation and reimbursement options available to broadcasters and programmers, while satellite operators develop new Ku-band services and IP distribution providers are demonstrating how terrestrial delivery can support national scale with reliability that surpasses what C-Band once provided. What […]
• The Key to CTV?s Future Remains Access for All Advertisers
  What the CTV advertising community needs is a way for smaller advertisers to overcome the major hurdles and access inventory across the premium streaming properties in a way that is both cost-effective and performance-oriented.
• The TV Halo Effect: How Awareness Media Can Make Your Performance Channels Work Harder
  Television remains one of the most effective ways to do that at scale, and CTV is expanding what television can do within the broader media mix. Linear TV can create broad awareness and cultural reach, while streaming environments allow marketers to bring more precise audience strategies into the same high-impact format. Together, they can introduce […]
• What Nielsen?DoubleVerify Says About the Future of Video Measurement
  Nielsen's $2.15 billion agreement to acquire DoubleVerify has put a larger question into focus for the ad industry: what should modern video measurement actually encompass? The proposed combination of one of the best-known audience measurement companies with one of advertising's largest independent verification platforms offers a useful answer ? and raises legitimate questions about how […]
• The Measurement Blind Spot Costing Advertisers High-Value Consumers
  As audiences move between increasingly fragmented environments, some of the people advertisers most want to reach may become less visible to systems built around deterministic attribution.